Ultra Worldwide 2016.
Ultra Worldwide 2016 was a year to remember for the huge dance music brand. It has grown into the incredible powerhouse that it is through hard work, determination, a lot of planning and a whole lot of fans. This year alone was probably the biggest thanks to the expansion of the brand across the likes of South America and other locations.
The event brand hosted twenty-six events across seventeen different countries, the biggest that they have done ever. It all kicked off with Ultra South Africa, before heading to Ultra Music Festival Miami, the flagship event for the Ultra brand. From here, they took part in events in Ibiza, Seoul and Bangkok, before heading to Split for the European addition of Ultra Worldwide 2016. The finale of the huge festival series was undertaken with the brand new flagship festival in Brasil, where the sold out event took to Rio De Janiero.
Ultra Worldwide 2016 also pushed their brand new Resistance series, which focuses on the more underground side of dance music, with a mini Resistance tour taking place across Peru, Paraguay and Chile. This showcases the diversity which Ultra Worldwide are looking to bring to the dance music scene. It has been a massive year for the brand, Over one million people have attended their main events, Road To Ultra series or their Resistance events. Not to mention the fact that over one hundred and fifty million have tuned in to UMF.
So with 2017 only around the corner, will Ultra Worldwide expansion plans be on the cards for next year, or will they look to reinforce their authority on the dance music scene? Time will tell. For more on Ultra Worldwide 2016, check it out here.