Interview

Sonny Alven: Production, Techniques And The Studio

Sonny Alven talks influences, his home country and his latest single 'Awake'.

| by | Features, Interviews

Norwegian producer and DJ, Sonny Alven has been building up his name over the last few years. A number of singles have arrived from the artist but his real success was with remixes for other artists. Over these years Sonny has been working hard and grafting within the scene, and most recently he has released his newest track ‘Awake’ to great applause and support. Check out what Sonny Alven has to say below about his influences, Norway and much more.

The last three years have been extremely busy for Sonny Alven. A high level of support, thousands of streams and plenty of hype. How has the experience been for you?

It has been great, time has flown by so fast! I’ve been able to live off of music for a while now and to me that’s just amazing.

Taking things back to the start of your career, what was it that made you want to be a part of the dance music scene? 

When I started out I was a huge fan of Swedish House Mafia and that whole scene. I was curious about how this type of music was made so I decided to figure it out. After a while I got hooked on making music and didn’t want to do anything else. Nowadays it’s not necessarily about the dance music scene, but more about good music in general!

Would you say that there were many artists out there that influenced, the style of music which they were producing that you wanted to follow? 

Yes, as mentioned above Swedish House Mafia and especially Axwell was a huge influence. Also I was a big fan and still am of Alesso, Avicii and so on.

You also come from Norway, a hub with the likes of Kygo and other talented producers hailing from. How influential was your country and tell us a little about the dance music or electronic scene which currently exists? 

I think it’s really inspiring to see that other Norwegians are doing it big in the electronic scene. It makes me want to push harder and it definitely opened doors for other people. The scene in Norway has gotten better the last couple of years, and I think it’s at its best now!

On to your latest track, ‘Awake’, which features the wonderful Dragonette. Tell us a little about how the track came about?

I had made the instrumental a while back, which I passed on to my manager and he passed it on to Dragonette’s manager. From there the whole collaboration just happened naturally. Really excited about how everything came about.

Do you have a specific production technique which you use within the studio when producing a track? 

90% of the time I start my songs of by just laying down some chords. I think a nice chord progression can say a lot about the mood of a song — a good chord progression is something that really grabs my attention when I listen to music. You can set the mood straight away.

Is it a pattern or more messing around and putting ideas together and building it from there? 

Once I have the chord progression I start messing around with different sounds and rhythms. The hardest part for me is figuring out what type of song I want to make, once I know that, things generally go fast from there.

As mentioned, you worked with Dragonette on the track. Would you say you prefer to work with vocals on tracks or produce more instrumental led tracks? 

I’ve always made instrumental tracks and then writing on that. The last couple of months I’ve been doing a lot of sessions with talented people. We either start out from scratch or start writing on an idea that I already have. It’s been a lot of fun and a lot of good music has come from it.

I also wanted to touch on the DJing side of your career. Have you had the chance to perform at some cool venues or countries yet, and is this something you look forward to expanding? 

Yes definitely! My dream is to travel the world and perform my music. So far, I’ve had the chance to perform at some great venues especially when I was supporting Kygo on his European tour. We played in an old tank factory at some point during the tour, that was really cool.

Now I know you are only really getting started on the scene, but do you ever think there may be a time where you get “sick and tired” of the music industry as a whole? Or do you feel it will always be a passion?

That’s hard to say. I really do hope I will always love music as much as I do now but who knows, things can change! But right now, I aim at doing something related to music for the rest of my life.

Rounding things off, what can fans of Sonny Alven expect to see or hear from you over the next few months?

I’ve been working on a lot of new music lately and feel that I’m finding my own sound these days. So there will definitely be a change in style which I think is exciting. Can’t wait to start releasing new music in the fall!

For more information on Sonny Alven:
https://www.facebook.com/SonnyAlven/
https://twitter.com/SonnyAlven
https://soundcloud.com/sonnyalven

Photo Source: SA

Sonny Alven.

Norwegian producer and DJ, Sonny Alven has been building up his name over the last few years. A number of singles have arrived from the artist but his real success was with remixes for other artists. Over these years Sonny has been working hard and grafting within the scene, and most recently he has released his newest track ‘Awake’ to great applause and support. Check out what Sonny Alven has to say below about his influences, Norway and much more.

The last three years have been extremely busy for Sonny Alven. A high level of support, thousands of streams and plenty of hype. How has the experience been for you?

It has been great, time has flown by so fast! I’ve been able to live off of music for a while now and to me that’s just amazing.

Taking things back to the start of your career, what was it that made you want to be a part of the dance music scene? 

When I started out I was a huge fan of Swedish House Mafia and that whole scene. I was curious about how this type of music was made so I decided to figure it out. After a while I got hooked on making music and didn’t want to do anything else. Nowadays it’s not necessarily about the dance music scene, but more about good music in general!

Sonny Alven.

Would you say that there were many artists out there that influenced, the style of music which they were producing that you wanted to follow? 

Yes, as mentioned above Swedish House Mafia and especially Axwell was a huge influence. Also I was a big fan and still am of Alesso, Avicii and so on.

You also come from Norway, a hub with the likes of Kygo and other talented producers hailing from. How influential was your country and tell us a little about the dance music or electronic scene which currently exists? 

I think it’s really inspiring to see that other Norwegians are doing it big in the electronic scene. It makes me want to push harder and it definitely opened doors for other people. The scene in Norway has gotten better the last couple of years, and I think it’s at its best now!

On to your latest track, ‘Awake’, which features the wonderful Dragonette. Tell us a little about how the track came about?

Sonny Alven.

I had made the instrumental a while back, which I passed on to my manager and he passed it on to Dragonette’s manager. From there the whole collaboration just happened naturally. Really excited about how everything came about.

Do you have a specific production technique which you use within the studio when producing a track? 

90% of the time I start my songs of by just laying down some chords. I think a nice chord progression can say a lot about the mood of a song — a good chord progression is something that really grabs my attention when I listen to music. You can set the mood straight away.

Is it a pattern or more messing around and putting ideas together and building it from there? 

Once I have the chord progression I start messing around with different sounds and rhythms. The hardest part for me is figuring out what type of song I want to make, once I know that, things generally go fast from there.

As mentioned, you worked with Dragonette on the track. Would you say you prefer to work with vocals on tracks or produce more instrumental led tracks? 

I’ve always made instrumental tracks and then writing on that. The last couple of months I’ve been doing a lot of sessions with talented people. We either start out from scratch or start writing on an idea that I already have. It’s been a lot of fun and a lot of good music has come from it.

I also wanted to touch on the DJing side of your career. Have you had the chance to perform at some cool venues or countries yet, and is this something you look forward to expanding? 

Sonny Alven.

Yes definitely! My dream is to travel the world and perform my music. So far, I’ve had the chance to perform at some great venues especially when I was supporting Kygo on his European tour. We played in an old tank factory at some point during the tour, that was really cool.

Now I know you are only really getting started on the scene, but do you ever think there may be a time where you get “sick and tired” of the music industry as a whole? Or do you feel it will always be a passion?

That’s hard to say. I really do hope I will always love music as much as I do now but who knows, things can change! But right now, I aim at doing something related to music for the rest of my life.

Rounding things off, what can fans of Sonny Alven expect to see or hear from you over the next few months?

I’ve been working on a lot of new music lately and feel that I’m finding my own sound these days. So there will definitely be a change in style which I think is exciting. Can’t wait to start releasing new music in the fall!

For more information on Sonny Alven:
https://www.facebook.com/SonnyAlven/
https://twitter.com/SonnyAlven
https://soundcloud.com/sonnyalven

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