Milk & Sugar Interview

Interview

Milk & Sugar: Legends Of House

The iconic duo are celebrating twenty years as 'Legends Of House' and they are doing it in a big way.

| by | Features, Interviews

Milk & Sugar have become an iconic duo within the dance music scene over the last twenty years. They have produced a number of Ibiza classics, pushed their own sound and pushed a number of other talents over the years through their platforms. This year they are celebrating twenty years, and have just released a new compilation ‘Legends Of House’ before their awaited album release. This year is looking extremely busy for the duo.

This year marks the twentieth anniversary of Milk & Sugar. Taking things back to the start however, and you grew up in Munich, Germany. How influential was Munich in growing Milk & Sugar as a duo, was it the starting place for you?

Mike: Unfortunately the Munich Disco years with stars like Giorgio Moroder, Donna Summer or Freddie Mercury  who recorded his legendary “Mr. Bad Guy” album here, were long gone when we started producing. Nevertheless, we were happy we were able record with some of the great studio musicians who played with those icons back in the seventies and eighties. But, honestly, places like London or Ibiza had a bigger influence on our style.

Over the many years which you have been involved in dance music, a lot of change has happened. How for you, have you experienced the change over the years, with the whole EDM boom and the rise of the underground over the last few years?

Steven: A lot has changed since then. In the beginning, a record was more important than a live performance, now we feel it is the other way around.  Hundreds of thousands of people come to see a big DJ performing “live” – but hardly anyone knows all his or her tracks. Maybe in the past people were more enthusiastic about the music than about the show and the pyro effects. And I think this applies for both, EDM and underground star DJs.

Twenty years is also a long time to be holding down a position within dance music. A number of Ibiza classics are held to your names. Is there a specific track which really stand out in your collection?

Mike: I sometimes discover productions I’ve totally forgot about, and then it is like a time travel into the nineties or 2000 era. But to me, our biggest classic is Higher & Higher. That track, who brought us our international breakthrough.

For an artist now as well, keeping yourself current is a major task, to ensure that you keep up with the current scene. How have Milk & Sugar kept themselves current, is there a secret?

Steven: Maybe that is because we never stopped playing for audiences of all ages all over the world. Knowing what sounds, harmonies or grooves are working well throughout all cultures and ages might be one of these secrets.

So far this year, you have just released the mighty ‘Higher & Higher’ remixes to celebrate twenty years. To see a mixture of upcoming talent, with Teenage Mutants and Robosonic, and renowned artists, like yourselves and David Morales, come together on the EP, this must be nice for you?

Mike: Yes, of course, we are very proud! Having some of the best young producers on the one hand and one of the all-time legends on the other is probably absolutely unique.

Do Milk & Sugar have any other plans for big celebrations in the coming year?

Steven: We are planning a big anniversary party here in Munich this summer, and we’ve just finished our 4th artist album – we’ve released one every five years until now! There will also be a 20th anniversary tour around the globe later this year.

Which also takes us to Milk & Sugar Recordings, your very own label. What is it like for you as a duo to head a very successful label which offers upcoming talent a chance to showcase themselves?

Mike: in the very beginning we’ve only released our very own tracks, we have probably never planned to sign other artists. But when the first success came other producers and DJs started sending us demos and asked us to release on Milk & Sugar Recordings. We released acts like Robbie Rivera, Tim Deluxe, Prok & Fitch or Full Intention, among others. It also turned out that our mix compilations became incredibly successful here in Germany, hitting the top-10 iTunes charts every time.

And in terms of the label, from an A&R aspect, what would you look for in a track before it is signed to the label?

Mike: We would need the funky or soulful vibe and a unique production. If this is the case we will go more into details and discuss it within our weekly A&R meeting.

You must also have accumulated a wealth of experience over the years. So what would be your one piece of advice to an upcoming talent looking to break onto the scene?

Steven: I think that DJing and producing music is essential, such is talent, of course. Then it´s also about improving those skills and trying to get better every day.  Many young DJ´s have their focus on self-marketing and social media, which is important, but it makes a big difference if a DJ can move the crowd or not. And on stage this is what counts, not the number of Facebook followers. It might also be a good idea to send us a good demo ;-)

The dance music scene is also likely to change and develop over the coming years, is there a direction which you see it heading, with underground dance taking over the main stream side?

Mike: Underground took already over the mainstream, or do we call it Underground if a DJ is playing in front of 10000 people? The good thing now, nearly everybody wants to be a techno DJ, so there is definately more space for good House Music. People will be bored if everything sounds the same.

This is one which many will be intrigued by. Twenty years is a long time, have you ever got tired of DJing and producing? And do you believe you will ever get tired of House music and the pressure of working within dance music?

Steven: Playing live on stage and receiving so much energy and positive vibes in return from a crowd is highly addictive. I wish I could be able to do this forever!

Mike: If you will be able to invent yourself and give yourself sometimes a break it will never get boring. The main thing is having also other interests and letting loose sometimes.

You can download the ‘Legends Of House’ compilation here.

For more information on Milk & Sugar:
https://www.facebook.com/milksugar/
https://twitter.com/Milk_and_Sugar
https://soundcloud.com/milk_and_sugar

Milk & Sugar Interview

Milk & Sugar

Milk & Sugar have become an iconic duo within the dance music scene over the last twenty years. They have produced a number of Ibiza classics, pushed their own sound and pushed a number of other talents over the years through their platforms. This year they are celebrating twenty years, and have just released a new compilation ‘Legends Of House’ before their awaited album release. Year is looking extremely busy for the duo.

This year marks the twentieth anniversary of Milk & Sugar. Taking things back to the start however, and you grew up in Munich, Germany. How influential was Munich in growing Milk & Sugar as a duo, was it the starting place for you?

Mike: Unfortunately the Munich Disco years with stars like Giorgio Moroder, Donna Summer or Freddie Mercury  who recorded his legendary “Mr. Bad Guy” album here, were long gone when we started producing. Nevertheless, we were happy we were able record with some of the great studio musicians who played with those icons back in the seventies and eighties. But, honestly, places like London or Ibiza had a bigger influence on our style.

Milk & Sugar

Over the many years which you have been involved in dance music, a lot of change has happened. How for you, have you experienced the change over the years, with the whole EDM boom and the rise of the underground over the last few years?

Steven: A lot has changed since then. In the beginning, a record was more important than a live performance, now we feel it is the other way around.  Hundreds of thousands of people come to see a big DJ performing “live” – but hardly anyone knows all his or her tracks. Maybe in the past people were more enthusiastic about the music than about the show and the pyro effects. And I think this applies for both, EDM and underground star DJs.

Twenty years is also a long time to be holding down a position within dance music. A number of Ibiza classics are held to your names. Is there a specific track which really stand out in your collection?

Mike: I sometimes discover productions I’ve totally forgot about, and then it is like a time travel into the nineties or 2000 era. But to me, our biggest classic is Higher & Higher. That track, who brought us our international breakthrough.

Milk & Sugar

For an artist now as well, keeping yourself current is a major task, to ensure that you keep up with the current scene. How have Milk & Sugar kept themselves current, is there a secret?

Steven: Maybe that is because we never stopped playing for audiences of all ages all over the world. Knowing what sounds, harmonies or grooves are working well throughout all cultures and ages might be one of these secrets.

So far this year, you have just released the mighty ‘Higher & Higher’ remixes to celebrate twenty years. To see a mixture of upcoming talent, with Teenage Mutants and Robosonic, and renowned artists, like yourselves and David Morales, come together on the EP, this must be nice for you?

Mike: Yes, of course, we are very proud! Having some of the best young producers on the one hand and one of the all-time legends on the other is probably absolutely unique.

Milk & Sugar

Do Milk & Sugar have any other plans for big celebrations in the coming year?

Steven: We are planning a big anniversary party here in Munich this summer, and we’ve just finished our 4th artist album – we’ve released one every five years until now! There will also be a 20th anniversary tour around the globe later this year.

Which also takes us to Milk & Sugar Recordings, your very own label. What is it like for you as a duo to head a very successful label which offers upcoming talent a chance to showcase themselves?

Mike: in the very beginning we’ve only released our very own tracks, we have probably never planned to sign other artists. But when the first success came other producers and DJs started sending us demos and asked us to release on Milk & Sugar Recordings. We released acts like Robbie Rivera, Tim Deluxe, Prok & Fitch or Full Intention, among others. It also turned out that our mix compilations became incredibly successful here in Germany, hitting the top-10 iTunes charts every time.

And in terms of the label, from an A&R aspect, what would you look for in a track before it is signed to the label?

Milk & Sugar

Mike: We would need the funky or soulful vibe and a unique production. If this is the case we will go more into details and discuss it within our weekly A&R meeting.

You must also have accumulated a wealth of experience over the years. So what would be your one piece of advice to an upcoming talent looking to break onto the scene?

Steven: I think that DJing and producing music is essential, such is talent, of course. Then it´s also about improving those skills and trying to get better every day.  Many young DJ´s have their focus on self-marketing and social media, which is important, but it makes a big difference if a DJ can move the crowd or not. And on stage this is what counts, not the number of Facebook followers. It might also be a good idea to send us a good demo ;-)

The dance music scene is also likely to change and develop over the coming years, is there a direction which you see it heading, with underground dance taking over the main stream side?

Mike: Underground took already over the mainstream, or do we call it Underground if a DJ is playing in front of 10000 people? The good thing now, nearly everybody wants to be a techno DJ, so there is definately more space for good House Music. People will be bored if everything sounds the same.

This is one which many will be intrigued by. Twenty years is a long time, have you ever got tired of DJing and producing? And do you believe you will ever get tired of House music and the pressure of working within dance music?

Milk & Sugar

Steven: Playing live on stage and receiving so much energy and positive vibes in return from a crowd is highly addictive. I wish I could be able to do this forever!

Mike: If you will be able to invent yourself and give yourself sometimes a break it will never get boring. The main thing is having also other interests and letting loose sometimes.

You can download the ‘Legends Of House’ compilation here.

For more information on Milk & Sugar:
https://www.facebook.com/milksugar/
https://twitter.com/Milk_and_Sugar
https://soundcloud.com/milk_and_sugar

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