A quality new project has landed from Lane 8 as he kicks off ‘This Never Happened’, his new events and record label brand.
Big news has arrived from Lane 8’s camp as he reveals a brand new project which will see him launch a new event based project ‘This Never Happened’, and this also happens to be the brand new name for his upcoming label, with the first release also being teased by the talented artist.
As many of us are guilty, myself included, we all like to capture the moments we spend with a big DJ or in the club taking a few pictures or videos, but Lane 8 is taking a stand and I whole-heartedly agree. He is launching a brand new concept ‘This Never Happened’, creating a series of events where party-goers are asked to leave their phones in their pockets and capture the moment, embrace it without their phones and if successful, the project could roll out to various other places. What a cracking idea to have put it could be a very difficult one, with only a limited few places carrying out this kind of act, such as Berghain in Berlin.
I think our society needs clubbing experiences where they go home with more than just a picture to post on Instagram. That’s why I’m starting ‘This Never Happened’ – I want to create that experience for people. At ‘This Never Happened’, we invite you into a space where the only thing that matters are the people in that room, the music and the magic that happens when those things interact. An event where the dancefloor will be a phone and photo-free space.
This experience we share together may, by 2016 standards, have never happened. But those who dare will always know – something special did happen here. The first show will be a return to my hometown of San Francisco on 3 June at Mezzanine. It’s a venue I’ve dreamed of headlining for many years and the perfect place to start this new chapter. If we can make this happen – and work – together, there will be many, many more.
This Never Happened will not just be the name of these events, but also the name of a new record label. This label will be the outlet for music, by me, that is inspired by and made for this experience. The first song I’m releasing is called “Fingerprint” and you can listen to it below. Putting this project together with my team over the last 6 months triggered a creative spark in me unlike anything I’ve ever felt before, and I’m so excited for you guys to hear the music I’ve come up with during that time.
I look forward to building this concept with you :)
As Lane 8 also states, he is launching the brand new label ‘This Never Happened’ and he has provided the first track to be released on the label with ‘Fingerprint’, a quality new track which just oozes out brilliance and showcases the talents the star has under his belt. ‘Fingerprint’ just sets the tone for what is to come from the artist. Sadly no release date has been included as to when we can expect to see it. You can however check it out below. You can read the full statement which Lane 8 released with regards to his ‘This Never Happened’ brand here.