ANOTR Press Long

Interview

ANOTR: You’ve Got To Bring That Uniqueness

Amsterdam based duo ANOTR talk labels, new music, collaborations and a whole lot more.

| by | Features, Interviews

If there was a young duo within the dance music industry, specifically looking at the House and Tech House crossover scene, who really sparked a lot of attention, then you would say ANOTR. These guys have achieved quite a lot in the short space of time they have been involved in dance music. Picking up huge support from various DJs, producers and record labels, they have been described by some as “a breath of fresh air” as well as “producers to watch”, and they wouldn’t be far wrong. The guys hail from Amsterdam, a city rich in electronic dance music culture, so it was important to find out how inspirational the city has been for them.

For our music it’s been a perfect place to start. There are so many parties and events going on in our scene. As a starting producer or DJ, it’s a really good lift off. Amsterdam has always played a big role in the music industry worldwide, even though it was a different sound. It really helps those eager to get big in music. Next to that you really grow up with hearing the House music, and you end up learning this early on in your life, and then move into your own direction, a certain sound, and a sound which you like.

In terms of musical influences, ANOTR didn’t like the idea of naming a top three, due to the vast amount of influences, inspirations and producers out there who have shaped their career and have had an impact on them. However they did mention a few names just so that we could see the direction in which they were talking about.

We always find it difficult to name a top three because there are so many good artists out there, that if you named a top three, you would be disrespecting if you left them out, but you could hear it through the music we play and the music we play by them. It would be more Green Velvet, and the early days of Techno, Kevin Saunderson, Jeff Mills, we still listen to this now. Octave One, the stuff which is from the early days and still relevant today, that’s the stuff we really like.”

And as mentioned, it has been a short but rather fast flowing career for ANOTR to date. They released a track alongside Armand Van Helden ‘Funk Phenomena’, and the back story of this was something we wanted to hear about. “To be honest, we made a track and we sent it to him, and he said lets do a collaboration. It wasn’t like we went to the studio, there’s no real romantic story to it. But it’s cool to get approval from the likes of Armand, he’s a legend you know.”

Which led to the question of are there any names which you would particularly like to work with over the next few months. “Our good friend Josh, we haven’t had time to collaborate with him. We’ve spent time in the studio, but we just had a laugh and just chilling. He’s such a good producer and what is important for us is someone who is on our level, same type of guy and just chilled, it’s important and Josh is like this.”

Over the last few years, ANOTR have worked with some major labels. They had a major release on DFTD, the sub-label for Defected Records, as well as working alongside the guys at Armada Music. So it was interesting to see how they felt about the importance of labels, the work which goes on in the background and how they can help with these background elements.

They have such a big audience so when you put music out on our own label or Defected, they have a big influence on the whole scene. Your name will be heard much fast than smaller labels, which is helpful, but smaller labels are also good. The bigger labels have so many contacts, so many people working for them, and they work on things which you couldn’t achieve yourself.”

In terms of future plans, we have a lot to look forward to from ANOTR. “A lot of new music, a lot of new artists appearing on our label, some artists which we look up. And next to that trying to work on our sound and our music as a whole, but there’s only so much you can say. We don’t want to say anything and it doesn’t happen and get peoples hopes up.” They certainly weren’t the first people to say that over the course of Amsterdam Dance Event.

The final part of the interview was looking at the advice ANOTR would give to an upcoming artist looking to break onto the scene. It’s a tough business to crack but if artists and other industry figures could give their advice, then it all helps. “Make a lot of hours, try and do your own thing. If you’re a producer, put as many hours into the studio, if you’re a DJ, put as many hours behind the decks. Try and stand out and do your own thing, bring a uniqueness to your brand or name, and it’s not easy to stand out, but it’s the best way. If you really keep believing in it, have the right focus, then you will gain success.

Big things set to come from ANOTR in 2018. We can’t exactly guarantee what to expect, nothing is concrete yet but it will come. This duo is an exciting talent and they are set to really bring some quality music to the scene.

For more information on ANOTR:
https://www.facebook.com/anotr.music/
https://twitter.com/ANOTR
https://soundcloud.com/anotr

ANOTR Press Long

ANOTR.

If there was a young duo within the dance music industry, specifically looking at the House and Tech House crossover scene, who really sparked a lot of attention, then you would say ANOTR. These guys have achieved quite a lot in the short space of time they have been involved in dance music. Picking up huge support from various DJs, producers and record labels, they have been described by some as “a breath of fresh air” as well as “producers to watch”, and they wouldn’t be far wrong. The guys hail from Amsterdam, a city rich in electronic dance music culture, so it was important to find out how inspirational the city has been for them.

For our music it’s been a perfect place to start. There are so many parties and events going on in our scene. As a starting producer or DJ, it’s a really good lift off. Amsterdam has always played a big role in the music industry worldwide, even though it was a different sound. It really helps those eager to get big in music. Next to that you really grow up with hearing the House music, and you end up learning this early on in your life, and then move into your own direction, a certain sound, and a sound which you like.

In terms of musical influences, ANOTR didn’t like the idea of naming a top three, due to the vast amount of influences, inspirations and producers out there who have shaped their career and have had an impact on them. However they did mention a few names just so that we could see the direction in which they were talking about.

ANOTR.

We always find it difficult to name a top three because there are so many good artists out there, that if you named a top three, you would be disrespecting if you left them out, but you could hear it through the music we play and the music we play by them. It would be more Green Velvet, and the early days of Techno, Kevin Saunderson, Jeff Mills, we still listen to this now. Octave One, the stuff which is from the early days and still relevant today, that’s the stuff we really like.”

And as mentioned, it has been a short but rather fast flowing career for ANOTR to date. They released a track alongside Armand Van Helden ‘Funk Phenomena’, and the back story of this was something we wanted to hear about. “To be honest, we made a track and we sent it to him, and he said lets do a collaboration. It wasn’t like we went to the studio, there’s no real romantic story to it. But it’s cool to get approval from the likes of Armand, he’s a legend you know.”

Which led to the question of are there any names which you would particularly like to work with over the next few months. “Our good friend Josh, we haven’t had time to collaborate with him. We’ve spent time in the studio, but we just had a laugh and just chilling. He’s such a good producer and what is important for us is someone who is on our level, same type of guy and just chilled, it’s important and Josh is like this.”

ANOTR.

Over the last few years, ANOTR have worked with some major labels. They had a major release on DFTD, the sub-label for Defected Records, as well as working alongside the guys at Armada Music. So it was interesting to see how they felt about the importance of labels, the work which goes on in the background and how they can help with these background elements.

They have such a big audience so when you put music out on our own label or Defected, they have a big influence on the whole scene. Your name will be heard much fast than smaller labels, which is helpful, but smaller labels are also good. The bigger labels have so many contacts, so many people working for them, and they work on things which you couldn’t achieve yourself.”

In terms of future plans, we have a lot to look forward to from ANOTR. “A lot of new music, a lot of new artists appearing on our label, some artists which we look up. And next to that trying to work on our sound and our music as a whole, but there’s only so much you can say. We don’t want to say anything and it doesn’t happen and get peoples hopes up.” They certainly weren’t the first people to say that over the course of Amsterdam Dance Event.

ANOTR.

The final part of the interview was looking at the advice ANOTR would give to an upcoming artist looking to break onto the scene. It’s a tough business to crack but if artists and other industry figures could give their advice, then it all helps. “Make a lot of hours, try and do your own thing. If you’re a producer, put as many hours into the studio, if you’re a DJ, put as many hours behind the decks. Try and stand out and do your own thing, bring a uniqueness to your brand or name, and it’s not easy to stand out, but it’s the best way. If you really keep believing in it, have the right focus, then you will gain success.

Big things set to come from ANOTR in 2018. We can’t exactly guarantee what to expect, nothing is concrete yet but it will come. This duo is an exciting talent and they are set to really bring some quality music to the scene.

For more information on ANOTR:
https://www.facebook.com/anotr.music/
https://twitter.com/ANOTR
https://soundcloud.com/anotr

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